JURNAL PRAKERIN ELEKTRONIKA 01 FEBRUARI 2018

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Chapter 13 : Texts On Speech and Writing

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 This chapter differentiates between discourse analysis and critical discourse analysis, and reviews the impact and possible uses of both for translation studies. Its key notions are text and genre, and its key areas of investigation are the analysis and description of different genres, text structure and composition, text grammar and text semantics. CDA is interested in how discourse constructs and reflects sociopolitical issues, how discourse reproduces social relations and the performance and negotiation of power, and how ideologies are encoded in discourse. Topics range from gendered discourse and heteronormatively, stereotyping, othering or racist discourse towards the discursive incriptions of socioeconomic conditions, e.g. in view of globalization, poverty or economic crisis. CDA, in turn, has emphasized the role of cognition in theorizing the relation between discourse and context, and the role of metaphor in discourse, especially concerning the potential of pervasive metaphors
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CHAPTER 7 : Cultural And Ideological Turns

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  CHAPTER 7 Cultural And Ideological Turns Culture turns is one in which the study of translation is moving towards the analysis of translation but from a cultural point of view there are 3 areas where cultural studies can influence translation.  1. Translation as Rewriting  Translation is the most obviously recognizable type of rewriting, and . . . it is possible  the most influential because it is able to project the image of an author and/or those  works beyond the boundaries of their culture of origin. (Lefevere 1992a:9)  There are three factors described by Lefevere, namely: Professionalism in the literary system, Patronage outside the dominant literary and poetic system.  There are two components in dominant poetry:  (a) Literary devices: These include the range of genres, symbols, leitmotifs and prototypical  situations and characters.  (b) The concept of the role of literature: This is the relation of literature to the social system in  which it exists  2. Translation And
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CHAPTER 6 : Discourse and Register Analysis Approaches

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 Chapter 6 Discourse and Register Analysis Approaches A. The Hallidayan Model of language and discourse which comprises three variable elements: 1) field: what is being written about, example : a delivery of goods; 2) tenor: who is communicating and to whom, example:  a sales representative to a customer; 3) mode: the form of communication, example:  written. B. House’s Model of Translation Quality Assessment House‟s model operates as follows: (1) A profile is produced of the ST register. (2) To this is added a description of the ST genre realized by the register. (3) Together, this allows a statement of function to be made for the ST, including the ideational and interpersonal component of that function (in other words, what information is being conveyed and what the relationship is between sender and receiver). (4) The same descriptive process is then carried out for the TT. (5) The TT profile is compared to the ST profile and a statement of mismatches orr errors is produced, categor
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