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CHAPTER 7 : Cultural And Ideological Turns

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  CHAPTER 7 Cultural And Ideological Turns Culture turns is one in which the study of translation is moving towards the analysis of translation but from a cultural point of view there are 3 areas where cultural studies can influence translation.  1. Translation as Rewriting  Translation is the most obviously recognizable type of rewriting, and . . . it is possible  the most influential because it is able to project the image of an author and/or those  works beyond the boundaries of their culture of origin. (Lefevere 1992a:9)  There are three factors described by Lefevere, namely: Professionalism in the literary system, Patronage outside the dominant literary and poetic system.  There are two components in dominant poetry:  (a) Literary devices: These include the range of genres, symbols, leitmotifs and prototypical  situations and characters.  (b) The concept of the role of literature: This is the relation of literature to the socia...
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Chapter 9: New directions from the new media

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Blum-Kulka and Levenston suggest that lexical simplification is typical of translations, and Vinay and Darbelnet make many generalizations about the translation process, including the assertion that the TT is normally longer than the ST. It is with the advent of large computerized databases and readilyavailable tools that these hypotheses could actually be tested on large amounts of text. Audiovisual Translation Even more dramatic developments in translation studies have occurred in the field of audiovisual translation, most notably subtitling. Though Katharina Reiss had included what she had termed an „audio-medial‟ text type, she had scarcely developed it, and indeed her definition seemed to refer more to fields such as advertising rather than film and documentary translation. His findings are rather restricted and perhaps typical of the time in which he conducted the research: his first finding is that „it is feasible to study audiovisual translation within the scope of translation ...
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Chapter 8 : THE ROLE OF THE TRANSLATOR: VISIBILITY, ETHICS AND SOCIOLOGY

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 These strategies concern both the choice of text to translate and the translation method. Foreignization, on the other hand, 'entails choosing a foreign text and developing a translation method along lines which are excluded by dominant cultural values in the target language'. What does not change is that domestication and foreignization deal with 'the question of how much a translation assimilates a foreign text to the translating language and culture, and how much it rather signals the differences of that text'. García Márquez's translator Edith Grossman, in her new, American translation of the classic Don Quixote, also declares that 'the essential challenge of translation [is] hearing, in the most profound way I can, the text in Spanish and discovering the voice to say the text again in English'. For Levine, adopting a feminist and poststructuralist view of the translator's work, the language of translation also plays an ideological role: A translati...
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